Tetra Pak x Dubai Expo 2020 | Pitch Creatives
The below highlights some activation ideas for Tetra Pak, providing solutions towards a more sustainable lifestyle for the residents of Dubai as majority of people are more likely to indulge the idea of recycling if there is more of a personal benefit in it for them.
Key Visuals
Derived from our insights, in this idea we are going to get commuters across Dubai to Go Carton, by enabling them to reap an immediate benefit from recycling their carton packs.
