Superchix | Launch Campaign
We want to let people know about the newest food joint in Dubai from true chicken connoisseurs. With a focus on the best chicken burgers in the world and new in town scrumptious frozen custard.
From the passion and expertise that goes into making something spectacular out of pure ingredients to their obsessive attention to detail, we’ll show everything that makes Superchix super special. Leaving you absolutely no reason to settle for average.
Client
Superchix
Project Date
2016
Category
Art Direction · Brand Development · Digital · Print · Social Media
Key Visual
Not just chicken burgers but the best chicken burgers in the world. Not just frozen custard but the best new dessert in town. Superchix is all about taking something ordinary and elevating it to something extraordinary. Taking something simple, and making it super.
It’s all about the food. We want to focus on Superchix hero products with appealing, mouth-watering imagery coupled with typography that is playful, dynamic and confident. Well-lit, warm and inviting lifestyle shots of the food to show how good the chicken burgers are and how creamy the frozen custard is. We aim to visually communicate that there’s nothing average about Superchix with clean and simple images with a retro spin because the food does speak for itself.
