Inglot | Face Freedom

The brief asked for a way to approach millennials and position Inglot as the go-to brand that enables their target audience to break free of traditional ways of applying makeup. This is where our campaign for “Face Freedom” comes in.

The key visuals showcase regional faces wearing experimental makeup, juxtaposed with fluid and textural elements, where the models are literally enveloped by Inglot’s products. Creative output includes OOH, social media as well as branding and packaging.