Dubai Food Festival | Pitch Creatives
We won the 360 business for Dubai Food Festival 2019. The following key visuals and creatives were presented to Dubai Tourism, along with a refresh of the existing logo. Although the vision wasn’t implemented for the actual festival, the effort won the business.
Neon colors, mouth-watering food and icons that illustrate festival elements were the foundation of the creative visuals.
Client
Dubai Tourism
Project Date
2019
Category
Key Visuals
Color Palette
We’ve chosen to uplift the original DFF colour palette, creating a brighter, more vibrant one. This not only gives the brand a recognisable identity that stands out from everyday communications, but also stimulates emotional reactions of happiness, anticipation and excitement.
Iconography
The use of icons is multi-functional for this DFF – aligning to the campaign, the icons not only highlight the food, but the experiences that come with it. It’s a way of showcasing everything you can experience, in a way that isn’t crowded or confusing.
The stylisation of the icons not only add to the stark brand identity of DFF,
but are also simplified, comprehendible and easy to replicate across multiple channels and platforms.
Typography
Staying true to the font family, we’ve added a twist by treating headlines, subheadlines, body copy and lock ups in a slightly different manner. This creates clear hierarchy of messaging as well as consistency across the different channels and communications.
Logos
OOH Creatives & Activation Ideas
Social Media
